I'm the Founder of LemonStand, and live in Vancouver with my lovely wife, 2 cats and lots of books. The background photo is from a hike we did through the Andes of Peru.

This is just a little website summarizing some things about me. Beats me why you're here, but have fun anyway!

🍋 Most of the time, I'm building fresh eCommerce software at LemonStand where I'm Founder & CEO.

🚐 For fun, I've been making/selling socks for people who like campervans at Boondoggle.

☑️ I'm also working on building good habits using Productive for iOS, Calm, Nike Run Club and studying philosophy.


I have a background in front-end web development and design. In a past life I built up a small'ish web agency where we got to work with some interesting customers like MasterCard and Telltale Games.

In 2016 I was awarded the honor of being in the BC Business 30 under 30.

Lastly, I do some startup mentoring through the Founder Institute, and via calls on Clarity.

Here's what I've been up to as of late:

eCommerce: better approaches to online retail and where it's headed in the futureProduct design & management: building great products is both a skill and an art, and I'm interested in improving my craft.Hiking: A more recent interest, I'm working on completing as many hikes in BC as possible, and recently went on a 4-day trek in Peru.Photography (n00b): Nothing too fancy, just for fun, but I'm trying to get better. I particularly enjoy street photography at night, hiking/outdoorsy shots and astrophotography (stars and whatnot). I'm using a Sony a6000 with a couple lenses.Campervan adventures: My wife and I have a '82 VW Westfalia van, and we try to take it on camping / road trips as much as possible (in between it being broken down!)
... Oh, and I like to read a lot. Non-fiction mostly, but I enjoy a good sci-fi on occasion.

I admit it. I don't write enough. But, forget being a "thought leader" or "personal branding".

The biggest benefit is that it's a terrific way to crystalize learning and clarify your thoughts.

Here's some things I've written in the past:

How to survive the entrepreneurial rollercoaster - The Next WebWhy everyone should have a sales job at some point in their life - The Next WebReducing cognitive overload for a better user experience - Smashing Magazine5 stupid interview questions you should never ask - The Next Web

I also sometimes get quoted in articles on websites such as Inc.com, Forbes.com, Entrepreneur.com, and Postfunnel.com.

If you want to chat with me, it's probably easiest to Tweet me, but if you insist, you can also send me an email. Here's a form.