I'm a Dad, SaaS / e-commerce entrepreneur, startup advisor and angel investor.

In 2019, my company, LemonStand, was acquired by Mailchimp. As Head of Commerce, I put into place a product vision, strategy and roadmap for their e-commerce product line and assembled a team to execute on it.

Now, I am CEO of Pixel Union Apps, doing work in the Shopify app ecosystem.

I live in Vancouver the South Okanagan with my lovely wife and toddler boy. The background photo was taken while hiking through the Andes of Peru, which is the second most amazing thing I've experienced.

๐Ÿš€ Currently, Iโ€™m the CEO of Pixel Union Apps. Weโ€™re doing work in the Shopify apps ecosystem.

๐Ÿต Recently, I was Head of Commerce at Mailchimp after they acquired LemonStand. I put into place a product vision, strategy and roadmap for their e-commerce product line and assembled a team to execute on it.

๐Ÿ‹ Previously, I was Founder & CEO of LemonStand, an e-commerce platform that raised some venture capital $, then got acquired.


I have a background in front-end web development and design. In a past life I built up a small'ish web agency where we got to work with many small businesses, and some interesting larger customers such as MasterCard and Telltale Games.

In 2016 I was awarded the honor of being in the BC Business 30 under 30.

Lastly, I do some startup mentoring through the Founder Institute, and I'm getting started with early-stage angel investing.

Here's what I've been up to as of late:

eCommerce: better approaches to online retail and empowering people to create independent businesses that improve their life.Product design & management: building great products is both a science and an art, and I'm interested in continually improving my craft.Investing: Early stage startup angel investing, but also the public markets and long term passive investments.Biking and Hiking: Mountain biking and gravel, mostly. Trying to work up to bike camping! Hiking the local trails with the fam.Reading: Non-fiction, fiction, audiobooks, eBooks, dead tree books. I like 'em all. I'm a big believer in continual self-directed learning, and reading is the foundation to that.RV adventures: My wife and I have an '82 VW Westfalia van RV, and we try to take it on camping / road trips as much as possible. Thereโ€™s much to see in North America!

I admit it. I don't write enough. But, forget being a "thought leader" or "personal branding".

The biggest benefit is that it's a terrific way to crystalize learning and clarify your thoughts.

Here's some things I've written in the past:

How to survive the entrepreneurial rollercoaster - The Next WebWhy everyone should have a sales job at some point in their life - The Next WebReducing cognitive overload for a better user experience - Smashing Magazine5 stupid interview questions you should never ask - The Next Web

I also sometimes get quoted in articles on websites such as Inc.com, Forbes.com, Entrepreneur.com, and Postfunnel.com.

If you want to chat with me, it's probably easiest to Tweet me, but if you insist, you can also send me an email. Here's a form.